Corporate Information

The spread of the new coronavirus in Japan and around the world has caused a great deal of anxiety and confusion. The spread of infection has begun to cast a shadow on the global food supply system with some grain-producing countries introducing export restrictions.

Whether it is a coincidence or a historical inevitability, our company was in fact founded a century ago in a similar social environment.

Spring 1918 – two years before the founding of our company – and in the midst of World War I, was when a novel influenza outbreak, which became known as the Spanish Flu, occurred. In the turmoil of the war, the first wave erupted mainly in Europe and America, and in the fall came the second wave spreading to Asia, Africa, and the southern hemisphere, and then a third wave, resulting in a worldwide pandemic. It is said that one quarter to nearly half of the world’s population was infected, and 50 to 100 million people died.

By the spring of 1919, Japan could no longer escape without harm, and the death toll was reportedly 450,000. The rice riot that led to the founding of our company was an incident that also occurred in that social backdrop.

In that sense as well, we will revisit our founding philosophy and continue to put forth efforts for the new era.

And now, the Fourth Industrial Revolution is about to begin. The digital revolution will further evolve in the coming era, which will be completely different from the past. Envisioning the perfect future and without falling behind the changing times, our company will venture into the new era with a determination to contribute to society.

Atsuo Morita, President & CEO

Since its founding in 1920, the wholesale bread business has been the center of our activities. The technological advantages nurtured by the long tradition and pioneering spirit that is always geared for the creation of new values, have produced a variety of longtime sellers, including the Choujuku series, which occupies the largest share in white pan bread market today. The wholesale bread business operates with self-confidence and pride as the core of the leading manufacturer.

*No. 1 market share: Intage・SCI data (Ages 15-79) Market share of white bread in Japanese market from April 2019 to October 2022 (amount based)

The history of cake production at Pasco dates back to 1922, right after the founding of the company.
In 1929, the company started to produce Japanese-style cake, establishing a manufacturing system that could satisfy a variety of needs. Nagoyan, whose high-quality bean jam and sponge creates an original flavor, is well-known as a specialty of Nagoya.

Pasco operates the scratch bakery shops offering oven-fresh breads, "scratch" means all process starting from weighing the flour finished at the same shop. Group company Real Pasco Bakeries, Inc. operates "PAUL" the famous traditional French bakery in Japan.